That’s the most important question marketers are asking today. With social distancing, self-isolating, and remote working becoming the new normal, there’s been a shift in the market from the supply and demand side, due to which there’s a shift in the marketing paradigm. For brands and marketers navigating the COVID-19 crisis, simply reaching the customer has become a challenge.

Furthermore, according to a SurveyMonkey survey, 92% of Americans are worried about the impact of the coronavirus on the national economy. All these factors can influence business prospects and further cements the need of a crisis roadmap.

To help marketers and their business steer through these uncertain times, 11 leading marketers share tips on how to be relevant to customers in this time, how they plan to work through this crisis, and how to keep up the momentum.

Here’s what they had to say: